Recollection of my blogging journey & My resolution forward
July 26, 2015

Winning Top 10 Most Popular Blog Award at Singapore Blog Awards  2015 is something I would NEVER have expected.   I mean, look at some of the other winners.

Me? I had… 600 Facebook followers (at time of voting, the number jumped a bit overnight after I won the award) + an Instagram account that I use to join contests.

My most recent Instagram post.  If you haven't already done so, come join in the fun at Cheekiemonkies' giveaway!

My most recent Instagram post. If you haven’t already done so, come join in the fun at Cheekiemonkies’ “Got Kids Go Where” giveway!


But at the same time, I felt heartened to know that I was on the right track with what I am doing with my blog.

I am somewhat guilty to say that, I did not actively ask people to vote for me.  When it was announced that I actually made it to the finals, my head was in a bubble.  Literally.

Okinawa Self-Drive Free & Easy Trip with Kids Itinerary 42

What I was doing when Singapore Blog Awards Finalists was announced.


Since I had limited access to the internet, I just messaged to my family and closest friends, “Woohoo, I’m in the finals! Got time go and vote okay?”

Almost EVERYONE replied the same thing. “Need to register to vote??? So troublesome!”

And I thought, that’s it.  I’m going to be the only person with no votes.

I didn’t want to trouble people to go through the arduous task of registering and logging in everyday to vote.  So the only thing I did was, I put up a banner on my blog with a heading “If you like what you see here, vote for Bumble Bee Mum!”

The rationale was simple:  If readers came to my blog, liked what they saw enough to go through the trouble of registering and voting, then yay for me.  If not, then I simply didn’t deserve to win.

Lo and Behold, I won.

It was somewhat dizzying and unfathomable that I won, given my pathetic social media numbers.   I started looking back at my blogging journey for the past 4 years, and I think I finally understood what blogging is about.

Starting my blog…

Before I had a blog, I was going out with my then-baby a lot and and posting photos of our outings on my personal Facebook page.  Friends started asking me about my outings.  So I decided, out of sheer laziness really, to start a blog.

Friend #1: How was XXX playground??
Me: Go and read my blog.

Friend #2: How was YYY playground??
Me: Go and read my blog.

Friend #3: How was ZZZ playground??
Me: Go and read my blog.

Friend #4: Do you have the itinerary for your Japan trip?
Me: Go and read my blog.

Friend #5: What hotel did you stay when you went Japan?
Me: Go and read my blog.

Friend #6: Where are places to makan in Japan?
Me: Go and read my blog.

Friend #7: How was XXX playground?
Me: Go and read my blog.

You see how much easier this whole blogging thing has actually made my life?

Revamping my blog…

With time, people who weren’t my friends started reading my blog. I found it pretty amazing really.  My blog had crappy photos.  I didn’t even have any social media account until this year.  Still, people read my blog.  I ran into a reader at AMK MRT, we ended up going on an outing to Botanic Gardens together.  I even ran into a reader in Japan, and we have became friends ever since.  I started to feel that there was potential for my blog to be developed into more than ‘a blog for my friends’.

So at the start of the year, I revamped my blog.  I reorganized it. I redesigned it. I set up social media accounts, because people tell me that’s what sponsors look for.  I started getting emails from sponsors.  Things were looking up!

Then I got lost…

Along the way, I found myself being dragged into the number game.  Comparing social media numbers with other bloggers.  Tracking my viewership. Getting upset when someone ‘unlike’ my FB page.

I found myself writing for sponsors more than for readers.  I found myself pressurized to keep the numbers up.  Because my posts went viral twice (in April and May).  When sponsors asked for my viewership number during that time, sure, I could screen capture Google Analytics and show that I had millions of visitors.  But I know I would probably never achieve that number again without viral posts.  I started asking myself, “What can I write about that can generate shares and interests?” Instead of what I used to do, which was simply, “This place is damn fun, I must share it with everyone!” or “This playground sucked big time.  I better warn people not to waste their money here.”

I ran out of time…

I only have that many hours a day to spend on blogging.  I had to make a choice.  I could

1.  Spend my time thinking of things to write that can hopefully get more clicks


2.  Go back to square one and write whatever I wanted

Finding my direction again…

When I started my blog, it was for my friends.  I wrote the things I would tell to my friends. What does this mean?

If a friend asks you, “How was your playground visit?” What would you tell your friend?

“The playground had an active play area.  A toddler zone.  Cost $18 on weekdays.”


“The playground SUPER fun lor… the slide is so high and MF went on it 100 times!” and “That playground is like sh*t, got train track but no train! Tell me the train got stolen so they didn’t replace it, what rubbish is that!?”

And when a friend ask you, “Hey, you went Japan last year right? I’m going this year.  Share some tips ley.”  What do you tell your friend?

“Go borrow a guide book.” “Go and read TripAdvisor.”


“What do you like? What are you hoping to see / do? If you want to go skiing, you try this resort blah blah blah… Huh, you don’t want to ski? Then you go Niseko FOR WHAT??? Don’t waste time and money lah. Just because everyone go, you also go. DUH.”

Now that majority of my blog’s readers are not my real-life friends, I remind myself that this does not change anything.  My readers ARE my friends.  At least I should treat them as my friends.  That’s what blogging is about.  Otherwise, why read my blog? They can read.. TripAdvisor and guide books.  Or Cheekiemonkie’s “Got Kids, Go Where?” (Before Cheekiemonkie kills me, let me clarify: NO, I’m not telling you to read my blog and not his book.  I am telling you to read BOTH.)

With that in mind, when I get comments on my blog asking for travel tips, I reply them the way I would reply my friends.  Sure, most of the questions they ask, the answers can be found on Google.  But I know that it would take me 5 min to Google the answer, because I have travelled to the place before and know the place well.  Versus the reader who would probably have to spend hours sieving through an overload of information on Google to find the answer.  If I would do that for a friend, I would do that for a reader.

So in the few hours of time I have each day, I need to make a choice.  Should I spend the time writing new posts that would (hopefully) generate more traffic and social media counts? Or spend the time googling and replying the readers who left comments on my blog.

If you treat your reader as a friend rather than a statistic, the choice is clear.

And it touches me most when readers come back after a trip, when they no longer need the information on my blog anymore, just to leave comments like these:

Screenshot (258)

Screenshot (257)

Screenshot (259)

I love my readers so much, they keep me totally motivated to keep blogging.  Sure, I love sponsors too (who doesn’t).  But I love sponsors who do not just look at the numbers, but rather believe in what I am doing with my blog.  For e.g. Fun N Laughter, who sponsored me a whole birthday bash at a time where my FB page only had 100+ likes, and never once asked me for my viewership numbers.

Blogging is NOT a number game.  Readers are NOT a statistic.  Blogging is an extension of what I would be doing (or saying) in real life.  And readers are my friends.

That shall be my resolution going forward.

So thank you everyone for being 够朋友 (friend enough) to vote for me in the Singapore Blog Awards! Love you all!

SG Blog Awards



  • Christy Wong says:

    Awesome post! Good that you found your blogging passion 🙂 Go on and blog. We all love your playground, restaurant, and travel posts 🙂 congrats on winning the award! I knew you will win 🙂

  • Angie Yeow says:

    Love your candid sharing! It’s really a tough thing to do along a blogger’s journey to stay clear and focused on the reason behind our blogging. I discovered the little time i blogged, that numbers game will never end. Likes no enough! Lol. So best to remain grounded in our purposes. Kudos to you for.finding that balance! Congrats and glad to have you in smb!! : )

    • bumblebeemum says:

      I know right… Likes no enough… Lol! In a way, I am glad to have the Singapore Blog Awards to rekindle my confidence in blogging and give me the affirmation I needed that it is not all about the numbers. It’s like, sometimes sponsors ask me for my readership, and when I send them the numbers, they don’t reply anymore. Then I start to lose confidence and feel that my blog is not good. So the award to me is a confirmation that numbers do not tell the whole story about a blog. I really feel very encouraged that people liked my blog enough to vote for it, despite the fact that they don’t ‘like’ and ‘share’ my posts on social media regularly.

  • Jolin says:

    Congrats! You are one of my regular blog to look for places to go with kids. Keep the passion going!

  • Ai Sakura says:

    Congrats congrats!! 🙂 Readers can tell immediately if someone is being fake and just writing for numbers, or being true to oneself and writing for passion. Keep up with the latter!

    Ai @ Sakura Haruka

    • bumblebeemum says:

      I guess you’re right. Ultimately the interaction and engagement we have with our readers should be the fuel to keep us going, not the number of sponsorships, number of likes, number of views. Having a reader say a simple, “I love your blog” or “Thank you for what you share” makes me way happier than having a million people clicking into my blog when things go viral.

  • doogieseow says:

    Congratulations Bumblebeemum! So glad you made it. As an avid reader (and re-reader, esp of reviews of nursing rooms) of your blog, I can sense you blog to share your life’s rich experiences with other mums out there. 🙂 It’s such a joy to read your posts!

    • bumblebeemum says:

      Thank you for being my long-time reader! You stopped blogging already? Haven’t seen you post for a long time. Coping okay with the little one?

      • doogieseow says:

        I’m still trying to blog every now and then but find it trying. Am finding the balance in taking care of my baby (I take care of him when I’m not having lessons), preparation for lessons and rest.
        If I can, I update my fb page where I link my blog posts to (SAHM with many hats). Hope to get back to more regular blogging.
        Thanks for asking, I’m coping well with the baby!:) He’s found his way into a routine without having to deliberately put him in one. Juggling with two is no joke though, how did you do it with blogging and so many other things in the home?

        • bumblebeemum says:

          Err.. I kind of neglect everything else at home? Hahaha.. My house is perpetual MESS!! And it helps that my elder boy is in full-day CC (though nowadays he forces me to pick him up at half-day).

  • honeystars says:

    Congratulations on your win – yes I was one silent supporter who found great help in your blog when I was planning my Hokkaido self-drive trip.

    I have a lot of similar sentiments as you as I started off blogging as a hobby/for friends but slowly got pressured to change a bit of style for the sake of increasing numbers and stats but at the end of the day, I have to remind myself that the main purpose of my blog was for my readers/friends and people who need the information.

    Keep up the good work and looking forward to more of your entries 😀

    • bumblebeemum says:

      Thank you for the support!! Glad to meet a like-minded reader / blogger. Yes, I must remind myself to stay grounded and of my purpose of having this blog and not get carried away by the invitations and sponsorships!

  • Sgpwritingh says:

    Congratulations! Even though this is the first time I come in your blog.

  • Ling Tan says:

    Hi there babe. This is a great post – you see, you write with so much heart, which makes you a compelling read! 🙂 That’s the reason I said hi, too. I’m so glad you went around the block, and decided to come back to where you started. I know your blog will continue to shine. 🙂

    • bumblebeemum says:

      It’s amazing what a simple HI can develop into right? I used to think that doing sponsorships is a necessity for people to take me seriously as a blogger and to attract readers. Like people will ‘follow’ blogs that always have giveaways and stuff, know what I mean? But after a few talks with you and Nat, I discovered that is not what people come to my blog for. Glad to have friends like you gals to set me on the right track! 🙂

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